NEW CURLY WORK - THE CLUB


Dominic O’ Riordan directs ‘The Club’ to launch ‘Playmaker’, a massive FA initiative with BT to encourage volunteers into grassroots football. Shot in London with the collaboration of dozens of youth football teams this was a real passion project for once semi-professional footballer Dominic. The ad premiered on BT Sport’s coverage of Saturday’s FA Community Shield and is set to continue showing on BT Sport throughout this month.