Curly is working with Channel 4 and Google as the production partner for the ‘It starts with Summer’ campaign. The creative is being featured across TV, Digital and Social, to help the British public get the most out of the post-lockdown summer with a little help from Google.
The campaign sees a partnership with Channel 4 that will promote Google Search across June and July. Channel 4 TV moments bring the campaign to life with spots that feature throughout the schedule showcasing contextual Google searches based on each specific show.
Tom Juneau, Creative Director for the project, worked closely with Curly to craft films that ask the big questions like ‘cream then jam or jam then cream?’