LAURA MARCIANO – NEW WORK – FOR ‘MORNING AFTER’ CONTRACEPTIVE BRAND JULIE
Julie, the new US contraceptive brand, is proud to present their latest captivating 3 minute short film “A Better Morning After” directed by Curly’s Laura Marciano.
According to figures published by the brand, over 48% of US pregnancies are unplanned or unintentional. To highlight the options available to women and couples, the brand has created a stylish, fun and brave brand film to normalise an everyday situation and help dissipate the stigma attached to morning after contraception.
Given the current circumstances in the US where several states have banned abortion, the film brings attention to the reality of unwanted pregnancies without attaching shame to those who want to be in control of their own destiny.
Laura’s film takes a glimpse into the lives of different women needing access to morning after contraception, showing the full spectrum of users from the Single Mum to the Happy Couple in a highly styled and contemporary way.
“A Better Morning After” features performances by Patia Borja, an activist and creator as ‘That Girl’ and comedy actor Dana Donnelly as ‘The Cashier Cutie’.
Laura says; “Contraception is for me a fundamental right for women AND men. Men have the benefit of this right as much as we do. A right that we can all appreciate and should ever be part of our universal mores. The project for Julie moved me from the moment I received the first email!
I am thrilled to be able to contribute to this edifice at my small scale. Julie makes this experience way more easy for American women, less documents and easy to purchase. As a French woman I am extremely lucky to benefit from this right, with no paperwork needed and for free. So to be able to support an American team and brand that fights for this cause, I didn’t think twice.”
Watch TV spot below:
Watch full film below:
Watch Laura’s Reel here
David Review’s article here
Little Black Book article here